Real News vs. Fake News
One phenomenon from the 2016 election year was the proliferation of fake news stories online, clouding the way Americans understand important issues. After years of shrinking budgets, can traditional media sources continue to separate fact from fiction through editorial review and quality journalism? What will protect the integrity of our news in the future? Lawrence McConnell has been executive editor of The Roanoke Times for the past three years, and has more than 45 years’ experience as a reporter, editor and publisher. He’ll review why fake news is not a new development, discuss the state of multimedia newspapers going forward, and suggest ways public relations professionals can use ethical standards of PRSA to help keep citizens well-informed.
This event will be held in Blacksburg at the Hilton Garden Inn
Expecting the Unexpected
Building the Blueprints for Crisis Communication
During an unexpected media event, creating a clear and unified channel of communication is extremely important. However, many organizations don’t have an established crisis communication plan. Joe Carpenter has had a distinguished career including 20 years as a US Navy officer where he served as a spokesperson during such crisis events as 9/11, the USS Cole Attack and other high-visibility events. Since 2013 he has served as Vice President of University Relations and Chief Communications Officer for Radford University. Joe will discuss lessons learned in Crisis Communication planning, focusing on considerations for communicators at all levels when it comes to advance planning for the next unexpected event.
© 2016 PRSA Blue Ridge Chapter. P.O. Box 804, Roanoke 24004. All rights reserved.
For more information contact chapter president