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PRSA Blue Ridge 2013 Luncheon Series Continues in April

21 Mar 2013 3:54 PM | Melinda Mayo

What is the Influence of Branding and Cultural Messages on the Brain?

ROANOKE, VIRGINIA--On Thursday, April 11, beginning at noonat The Inn at Virginia Tech in Blacksburg, PRSA Blue Ridge will hold the second event in its 2013 Luncheon Series. Ann Harvey, Ph.D., research scientist at the Virginia Tech Carilion Research Institute, will share insights from the field of neuroscience on how the brain responds to  brands and advertising messages, and why some messages are effective while others are not.

Harvey conducts research in the laboratory of Read Montague, Ph.D., as well as coordinates the Roanoke Brain Study (RBS) project, designed to study the types of decisions people make every day using a combination of neuroimaging, genetics, and behavior. Her research is focused on human decision-making, and in particular how cultural messages (ideas, narratives, brands, social gestures) influence those decisions.

 

She graduated from

Northwestern Universitywith a bachelor of science degree in biomedical engineering, earned a doctorate in neuroscience from Baylor College of Medicine, and served as a postdoctoral fellow at Baylor College of Medicine. In addition, Harveyhas published articles which include “Monetary favors and their influence on neural responses and revealed preference,” in the July 14, 2010Journal of Neuroscience.

The Virginia Tech Department of Communication will sponsor the April 11 luncheon, which begins at noon at the Inn at Virginia Tech, 901 Prices Fork Rd., in Blacksburg and is open to the business community.

 

PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in Central and

Southwest Virginiaby bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

For more information on local programs, visit our PRSA Blue Ridge website at
www.prsa-blueridge.org  or contact chapter President Heidi Ketler via e-mail at hketler@verizon.net.

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