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Blue Ridge PRSA announces winners of the 2018 Summit Awards and Adam & Alison Award for Media Excellence

09 Nov 2018 6:57 AM | Charles Lionberger (Administrator)

The Blue Ridge Chapter of the Public Relations Society of America held the 22nd annual Summit Awards on Nov. 8 at Hotel Roanoke.  The Summit Awards recognize the best in public relations work in western Virginia.  The chapter received more than 70 entries in various campaign and tactics categories.  Gold and Silver awards were presented in most categories.  In addition, a “Best In Show Award” was presented to the top scoring entry each of the two divisions, campaigns and tactics.  A complete list of Summit Award winners is below.

Again this year, the Chapter honored the memories of Alison Parker and Adam Ward who were tragically lost in August 2015 with the Adam & Alison Award for Media Excellence.  Chapter members nominated members of the media who exemplified excellence in media reporting.  The PRSA Blue Ridge board then selected a single winner.  The winner of the 3rd annual Adam & Alison Award for Media Excellence is Kimberly McBroom from WDBJ-7.

The Blue Ridge Chapter also presented a special award.  The Lin Chaff Award is named in honor of Lin Chaff, a founding member of the Blue Ridge Chapter who was widely respected in the public relations profession.  This award recognizes overall creativity in a tactic or campaign.   The winner of the 2018 Lin Chaff Award for Creativity was Roanoke County Parks, Recreation and Tourism for the Explore Park Rental Brochure.

>> Click here for event photos

The Summit Award winners are:


CAMPAIGNS:

Community Partnerships:

  • Gold: Roanoke County Public Schools – Load the Bus 2018
  • Silver: BAE Systems OSI – Spotlighting STEM Community Partnerships


Internal Communication (For-Profit Organizations):

  • Gold: Member One Federal Credit Union – Member One FCU’s Intranet


Internal Communication (Government/Education):

  • Gold: Roanoke County Public Schools – Superintendent’s Listening Tour
  • Silver: VDOT Salem District – The Science of VDOT: Pervious Pavement


Issues & Crisis Management:

  • Gold: Eddy Communications Corp. – Aqua Rates Rising
  • Silver: Roanoke County Public Schools: School Safety Issues and Response


Marketing Products or Services (For-Profit Organizations):

  • Gold: Access Advertising & Public Relations – Bank For Good


Marketing Products or Services (Government/Education Organizations):

  • Gold: VDOT Salem District – Gateway to Virginia Tech
  • Silver: Roanoke County Parks, Recreation & Tourism – Explore Park Camping Launch


Marketing Products or Services (Non-Profit Organizations):

  • Gold: Roanoke Regional Partnership – Blue Ridge Marathon Out of Market Campaign


Public Relations Campaign (For-Profit Organizations):

  • Gold: Access Advertising & Public Relations – Delta Dental State Open of Virginia
  • Silver: BAE Systems OSI – Posturing a New Commander


Public Relations Campaign (Government/Education Organizations):

  • Gold: City of Roanoke – Recycling and Trash Don’t Mix
  • Silver: Roanoke County Parks, Recreation & Tourism – Explore Park Disc Golf Launch


Public Relations Campaign (Non-Profit Organizations):

  • Silver: Roanoke Regional Partnership – Beer, Bikes and Brains


Special Event (Two days or shorter) TIE:

  • Gold: Cox Communications – On Your Marks, Get Set, GIG!
  • Gold: Carilion Clinic – Flip the Switch Event


Special Event (Longer than two days):

  • Gold: Roanoke County Public Schools – Summer Feeding Program 2018
  • Silver: Access Advertising & Public Relations – TMEIC Global Sales & Marketing Week


BEST IN SHOW:  Roanoke Regional Partnership – Blue Ridge Marathon Out of Market Campaign

TACTICS:

Annual Report:

  • Gold: Edward Via College of Osteopathic Medicine – Focused on a Mission to Serve: 2018 Annual Report
  • Silver: Jeff Douglas and Associates – AAVMC 2017 Annual Report: Learning and Leading


Magazines:

  • Gold: Roanoke County Parks, Recreation & Tourism – Explore Recreation Magazine
  • Silver: Virginia Tech College of Engineering – Virginia Tech Engineer


Media Relations (For-Profit Organizations) TIE:

  • Gold: Access Advertising & Public Relations – Kellyane Conway Press Event
  • Gold: Access Advertising & Public Relations – Delta Dental State Open of Virginia Youth Day Clinic


Media Relations (Government/Educational Organizations):

  • Gold: Roanoke County Public Schools – Summer Feeding Program 2018
  • Silver: Sweet Briar College – Sweet Briar College Tuition and Curricular Reset: Excellent, Relevant, Affordable


Media Relations (Non-Profit Organizations):

  • Gold: Carilion Clinic – Your Family Matters: Keeping Kids Safe


Multimedia Program (two minutes or less):

  • Gold: VDOT Salem District – Gateway to Virginia Tech
  • Silver: Institute for Advanced Learning & Research – Video of the Summer Internship Experience


Multimedia Program (longer than two minutes) TIE:

  • Gold: Montgomery County, VA – Furry Tales
  • Gold: Access Advertising and Public Relations – Shine Documentary


Newsletter (external audiences):

  • Gold: Institute for Advanced Learning and Research – Refocusing the Newsletter
  • Silver: New College Institute – Leveraging Staff as Key Communicators


Print Publication (single page):

  • Gold: Roanoke County Parks, Recreation & Tourism – Explore Park Rental Brochure


Print Publication (multi-page): 

  • Gold: Virginia Western Community College – Roanoke’s Guide to Careers, Training and Professional Development
  • Silver: Roanoke Regional Partnership – Welcome to the Roanoke Region Guidebooks


Public Service Announcement:

  • Gold: Montgomery County – What’s Orange and White and Roams all Over?


Social Media:

  • Gold: Institute for Advanced Learning and Research – Connecting Stakeholders to IALR’s Summer Internship Program
  • Silver: Montgomery County, VA – Orange is the New Bike


Website (primary site): 

  • Silver: Member One Federal Credit Union – Member One FCU’s New Website


Website (special purpose or microsite):

  • Gold:  Virginia Tech – Virginia Tech’s MA in Communication Website
  • Silver:  Roanoke County Public Schools – School Safety and Security Website


Writing:

  • Gold:  Roanoke County Public Schools – 2017 State of the Schools Address
  • Silver:  Access Advertising and Public Relations – Get2KnowNoke.com



BEST IN SHOW (after tiebreaker):  Access Advertising and Public Relations – Shine Documentary



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