2009 Blue Ridge Chapter PRSA Summit Awards

The Summit Awards recognize outstanding work in public relations and highlight the creative and effective ways in which communications impact our lives. Submissions have the opportunity to receive a GOLD or SILVER Summit Award.

2009 Summit Award Winners

THE SUMMIT AWARDS

Submissions have the opportunity to receive a GOLD or SILVER Summit Awards. Most categories are divided into two distinct groups: modest or average budgets. Judges reserve the right to switch modest budget to average budget or vice versa if an entry does not meet the criteria or if insufficient budget data is not supplied.  Judges reserve the right to not award

 

Annual Reports

Publications that report on an organization’s annual performance. Modest and average budget categories.

 

Gold – Modest Budget

Chuck Lionberger, Roanoke County Public Schools

Teaching for the 21st Century Annual Report

 

Silver – Average Budget

Advance Auto Parts

Annual Report

 

Community Partnerships

Any program designed to partner an organization with community groups.

 

Gold – Modest Budget

tba (The Becher Agency)

United Way: I Feel Good

 

Silver – Modest Budget

Chuck Lionberger, Roanoke County Public Schools & Jill Sluss, Q99FM

Pack the Bus

 

Green Public Relations

Public relations programs specifically designed to communicate conservations on behalf of the entrant.

 

Gold – Modest Budget

Heidi Ketler, APR, NEWSource Communications

Fralin & Waldron’s EarthCraft House Gold Live Education Event

 

Silver

tba

The Hotel Roanoke & Conference Center

 

Interactive/Audiovisual

Any internal or external productions, including video news releases, audio programs, video programs,

PSAs for television or radio, web casts or interactive CD-ROMs or DVDs.

Silver – Modest Budget

Heather Riley Chadwick & John Browder, Virginia Tech’s College of Architecture and Urban Studies

Interactive Magazine

 

Internal Communication

Any communication vehicle or program targeted specifically to reach an internal audience such as employees or members.

 

Silver—Modest Budget

Western Virginia Water Authority

Safety Reward Plan

 

Issues and Crisis Management

Any public relations program designed to handle true crisis situations, unplanned events or major issues.

 

Gold—Average Budget

Access Advertising and Public Relations

Rallying for Rest Stops

 

Silver—Average Budget

tba

Luna Innovations

 

Gold—Modest Budget

Access Advertising and Public Relations

Glenvar Asphalt Issue

 

Silver—Modest Budget

Pennsylvania Wildfire Prevention and Education Team

Pennsylvania Bureau of Forestry

 

Lin Chaff Award for Creativity

Recognizes outstanding creativity in any project, program or public relations tool.

 

Gold – Average Budget

tba

Greenweaver Cap and Gown

 

Magazines

Publications designed to provide in-depth information about an organization or topic on a regular basis.

The number of pages and length of articles typically differentiate magazines from newsletters, which are

considered in the Print Publications category.

 

Silver – Average Budget

Advance Auto Parts

FrontRunner

 

Gold

tba

Roanoke Region Image Campaign

 

Media Relations
This category includes tactics, programs and events driven entirely by media relations. It includes TV coverage press releases, satellite media tour materials, media advisories, pitch letters, requests for coverage, etc.

 

Gold – Average Budget

tba

Roanoke Region Image Campaign

 

Print Publications

Any internal or external print pieces, including direct mail, brochures and newsletters

Silver – Modest Budget

Neathawk, Dubuque, & Packett

NewVA Connects Novembeer Poster Series

 

Gold – Average Budget (tie)

The City of Roanoke

PLAY

 

Gold—Average Budget (tie)

tba

Lanford Brothers Open House Invitation

 

Silver – Average Budget

The City of Roanoke

Municipal Calendar

 

Social Media in Public Relations Campaigns

A campaign designed to communicate with an identified audience. Must include the use of YouTube, Facebook, MySpace, Twitter, etc.

Silver—Modest Budget

tba

tba’s Own Efforts in Social Media

 

Public Relations Campaign

A campaign with a variety of elements designed to promote a service or product. Should be supported by

research, a marketing plan, goals, outcomes data, etc. This can include outdoor advertising.

Gold – Modest Budget

Silver – Modest Budget

Gold – Average Budget

Silver - Average Budget

Special Events

Programs or events, including commemorations, observances, openings, celebrations, yearlong

anniversaries or other special events.

 

Gold – Average Budget

Access Advertising and Public Relations

Lewis-Gale Medical Center’s 100th Anniversary

 

Silver

Roanoke College

Rooney’s Big Debut

 

Silver—Modest Budget

tba

Fashions for Evergreens at the Hotel Roanoke and Conference Center

 

Student Portfolio

Honoring a hard-working student whose portfolio exemplifies the best work submitted over the course of the year.

 

Silver

Megan Semmelman

Roanoke College

 

Website Development

Any web site designed to communicate with an identified public.

 

Silver - Average Budget

Roanoke College

Roanoke College Sports Website

PRSA is the world's largest association of public relations professionals. The society’s members represent
business and industry, counseling firms, government, associations, hospitals, schools, professional service
firms and nonprofit organizations.

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