Ten
Reasons to be a PRSA Member
1.
Advance As A Professional
PRSA Professional Development gives you the highest value at the most reasonable
prices with on-site seminars and conferences, teleseminars and e-learning as
well as the most dynamic yearly gathering of the industry, the International
Conference, all available to help you become an even better professional.
2.
Enjoy and learn from PRSA’s award-winning media
PRSA’s resource-rich Web site,
www.prsa.org, offers you a comprehensive online
guide to the organization, programs and products of the Society. In the mail,
members also receive the
Strategist, the only quarterly designed for
executive-level public relations practitioners, plus
Public Relations Tactics, the wideranging,
monthly tabloid written by seasoned professionals in a snappy, easy-to-read
format.
3.
Exclusive online members-only services
Your membership allows you exclusive access to the entire database of PRSA
members, plus members-only services and products. Members can access and change
their information online through
MemberNet.
4.
Join a nationwide network of
Chapters,
Professional Interest Sections
and
Affinity Groups
With a network of 116 Chapters nationwide, you have an unparalleled
opportunity to be a pivotal member in your local public relations community.
Multiply the effectiveness of your membership by joining one or more of 18
practice-specific Professional Interest Sections or an Affinity Group.
5.
Identify your career skills and
find a new job!
You have job search assistance right at your fingertips through our
online
CareerTools service and
JobCenter, Marketplace classified ads and links
to public relations resources.
6.
Find a mentor
Need advice from a seasoned professional? The Mentoring program, offered through
the College of Fellows, provides guidance online and in person from Accredited
professionals with 20 or more years experience.
7.
Be recognized for your work
Your skills can be improved and celebrated through the Silver Anvil and Bronze
Anvil Awards programs, which recognize the best in public relations campaigns
and tactics.
8.
Get public relations questions answered by the
Professional Resource Center (PRC)
Find the quick, free-to-members way to start your research. Access an editorial
database that provides you with extensive public relations information from all
of our resources, including hundreds of our public relations Anvil campaign
award winners. Join PRC Online, an e-group of fellow practitioners, for a
challenging exchange of ideas, discussion and advice.
9.
Advance the profession — lead through PRSA
Your membership opens effective, challenging and rewarding avenues for
leadership, ranging from local hands-on involvement to national visibility.
10.
Special members-only benefits
You are eligible for special rates on teleconferencing services, office
supplies, air freight and car rentals, plus a members credit card and insurance
designed for you and your business.
... be a part of the world’s largest organization for public relations
professionals.
... place yourself in the center of your peer network.
... bring unparalleled information sources right to your desk.
... your membership develops your career skills and strategies.
... by joining PRSA,you support the profession of public relations.
PRSA National Certification Awarded
Radford University PR Program Receives Distinction
By Ann Hillenbrand
Radford University’s
public relations program in the department of communication has received
certification from the national Public Relations Society of America. Radford
University is one of only fifteen universities nationwide to receive this
distinction.
William Kennan,
communication department chairperson, says the department “ranks among the best
undergraduate programs in public relations in the U.S.” He says the recognition
will help build valuable connections between students and professionals. These
people are the ones who make hiring decisions that affect our graduates,” he
adds.
A review committee, which
included Dean A. Kruckeberg, professor of communication studies at the
University of Northern Iowa, and Betsy Plank, a PR professional from Chicago,
met with RU faculty and students last April. According to their report, the RU
program “is poised to become an exemplar and one of the nationally recognized
strengths of the university.” The committee’s report also commends the strength
of the university’s chapter of the Public Relations Student Society of America,
the high level of support the program receives from the professional public
relations community, available resources, the quality of the program’s course
content and its grounding in liberal arts.
“We were very proud that
the PRSA board agreed with our recommendation to grant certification,” says
committee member Plank. Her endorsement in itself is very noteworthy since she
is recognized as a pioneer for public relations education. She co-chaired the
1987 commission to develop guidelines for the undergraduate public relations
curriculum in U.S. universities and is a past National Advisor for PRSSA.
The Public Relations
Society of America is the largest organization of public relations practitioners
in the world. The organization’s education program grants certification for a
six-year time period, after which the school is an automatic candidate for
re-certification.
Member Spotlight
Shelly Alley has been a PRSA member
since 1999 and has held a number of offices in the chapter. Currently she is
serving as president of the Blue Ridge Chapter of PRSA. When she’s not working
for PRSA, she works as the Director of Public Relations for Angels of Assisi, a
nonprofit animal welfare organization dedicated to the preservation of life for
all animals. So read on to learn more about your new president who will be a
June bride this year.
CAREER
WHY
DID YOU CHOOSE
PR
AS A CAREER?
I have always considered
myself a people person and very outgoing. I started out as a general studies
major and in my sophomore year of college took a public speaking class and loved
it. I started noticing media spokespersons for various corporations, agencies,
etc in the news and decided that looked very appealing. After graduating, I
worked as a media buyer for Circuit City Stores, Inc. in Richmond and then
eventually found myself as a media spokesperson at the Roanoke Police
Department. After five and a half years of that (and learning the hard way that
it is not as glamorous as it looks), I took a director of public relations
position for a non-profit. I think this sums up another reason why PR was so
appealing to me – there are just so many different avenues within the field.
WHAT
HAVE BEEN THE HIGHLIGHTS OF YOUR CAREER?
During my tenure as Public
Information Officer for the Roanoke City Police Department, I was responsible
for coordinating all the events and activities that surrounded the grand opening
of a brand new, first-ever Roanoke Police Station. The events that surrounded
the opening of the $5 million building included numerous open houses for
citizens, employees, business owners, dignitaries, news media etc. Each event
included tours and a reception. I was very
proud with how each
and every event turned out. The project came full circle a couple years later
when we dedicated a life size memorial for fallen police officers in front of
the building and I was responsible for that event as well.
WHAT’S
BEEN THE GREATEST CHALLENGE YOU’VE
FACED IN YOUR CAREER?
Certainly learning the ropes
as a Police PIO was a tremendous challenge. I had no law enforcement background
and was on call 24/7 to respond to critical incidents and “deal” with the news
media. I had to get the officers in the department to trust me and work with me
about disseminating information to the news media and then I had to prove to the
news media that I was accessible and would try to get them the information they
needed. I feel that over time I was able to do both, but I lost a lot sleep in
the process! And, still to this day when that occasional wrong number rings in
the middle night, my first thought is that I am about to head to work!!!!
WHAT
IS YOUR GREATEST ACCOMPLISHMENT SO FAR?
I think my greatest
accomplishment was stepping into the newly created position of PIO for the
Roanoke City Police Dept, the first ever PIO and the first ever civilian PIO and
developing a public information program. I was able to develop publications from
scratch (on a shoestring budget), carve out relationships with the news media
and gain lots of positive media exposure for the department. I saw every
positive news story as an accomplishment. The Chief used to tell me it took 10
good stories to make up for one “bad”story and unfortunately the “bad” stories
did occur from time to time!
WHAT
IS YOUR CAREER DREAM FOR THE FUTURE?
After five and a half years
as the police department spokesperson, I decided last summer, it was time for a
change. I still wanted to do all the great aspects of public relations that I
loved, but I hoped to lose the on call 24/7 aspect of the job. So, for now, my
dream is being fulfilled as the Director of Public Relations for Angels of
Assisi. Again, I am in a newly created position and am getting to develop new
publications and programs and work on community outreach. The organization is
only three years old and there is a lot of work to be done from a public
relations standpoint. I look forward to all the projects that lie ahead of me
and cultivating this new position.
WHAT
IS YOUR
PR
PHILOSOPHY?
Tell the truth! In dealing with criminal investigations and not being able to
give out a lot of information often times, I learned that it was best to be
honest first and foremost, even if that meant that there wasn’t much that I
could say. It is better to say the bare basics and leave it at that, than to try
to say more and end up stretching the truth. Also, think before you speak,
especially when you are representing an organization as so many of us are. It
only took a couple times of getting burned before I learned my lesson!
PERSONAL LOW DOWN
WHERE
WERE YOU BORN?
Wise, Virginia (far
southwest Virginia in the coalfields)
COLLEGE?
First two years at
Wytheville Community College and then graduated two years later from Radford
University with a public relations degree. I am proud to share that I was the
charter president of the Radford PRSSA chapter under academic advisor Dr. Vince
Hazleton, APR.
WHAT
BROUGHT YOU TO
SW VA?
I was raised in the Ft.
Chiswell section of Wythe County. After college, I spent fours years working in
Richmond and then wanted to move back closer to family. Roanoke seemed to be the
perfect spot, an hour’s drive from family, but still the “city” environment.
WHERE
DO YOU LIVE?
In the Boones Mill section
of Franklin County in a lovely neighborhood just off 220 ( and yes, I always
travel speed limit when traveling through Boones Mill!!!!)
MARRIED,
SINGLE,
DIVORCED?
Divorced and engaged……Thanks
to past president Michelle Brauns,APR for setting me up with her brother Dean in
February of 2004! Dean was residing in Fairfax, Virginia and we instantly hit it
off, several months later we were engaged, next he moved to Salem, took a job as
a software engineer in Blacksburg and the wedding is set for next June! It has
been quite a whirlwind but the best times of my life!
CHILDREN
AND AGES?
Hopefully someday!
PETS?
Madison – my golden
retriever, she is 5.5 years old and spoiled rotten! Of course, ever since I came
to work for Angels of Assisi everyone keeps asking how many dogs and cats that I
have brought home. So far, none, but I am not sure how long that will last! We
do have some cute ones if anyone is in the market for a new pet!
OUTSIDE
INTERESTS/HOBBIES?
As a side hobby, I became a
consultant for Southern Living at Home last summer. I love the products, love to
decorate, love to have parties and love to socialize. So, after hosting a party
and getting lots of free stuff, I decided to become a consultant, throw more
parties and get even more free stuff! Also, I love helping friends and family
plan their weddings, I have been called Jennifer Lopez on a few occasions as I
have been spotted running around at a wedding and reception making sure every
detail is attended to. I am a stickler for everything starting on time and love
it when everything flows perfectly and the bride doesn’t have to worry about a
thing! I also enjoy sailing on Smith Mountain Lake and exercising, especially
long outdoor walks in the summertime!
HOW
DO YOU DESCRIBE YOUR PERSONALITY?
Outgoing, for sure! I am
very organized and detail oriented and often finding myself taking on leadership
roles in organizations. I can also be a very impatient person. I like to get
things taken care of and don’t like to wait around for things to get done. I am
a social butterfly also, always organizing get togethers of family and friends.
FAVORITES
FOOD
Anything chocolate, pasta,
anything chocolate, ice cream and did I mention chocolate?
MUSICIANS
I grew up listening to
country music and have made several appearances at Kenny Chesney concerts. I
enjoy soft rock and I am developing a new appreciation for jazz and classical
music, particularly piano music.
VACATION
SPOT
Beaches, somewhere HOT! I visited New York City and San Antonio, Texas both for
the first time this past year and loved both cities and would love to go back! I
am really looking forward to honeymooning in Jamaica next June. I have always
wanted to go to the Caribbean!
THING
TO DO
Bike riding, dancing (swing,
fox trot, waltz, hustle, etc), landscaping, traveling
WHAT
IS YOUR PERFECT DAY AWAY FROM WORK?
Spending time with family
and friends! And if that involves a shopping mall – even better!
COMMUNITY
INVOLVEMENT
I am on the board of the
Roanoke Valley Crime Line and have been active with the BR PRSA efforts for
Literacy Volunteers, both of which have been very rewarding. I am also becoming
active in church and have started attending St. Thomas of Canterbury Anglican
Church this past year.
FUN & BIZARRE
IF
THERE WAS REINCARNATION AND YOU HAD A SAY IN THE MATTER,
WHAT WOULD YOU COME BACK AS?
Madison, my golden, seems to
have it made, she sleeps, she eats, she gets her belly rubbed, yeah, seems like
a pretty
good life
to me!
WHAT’S
YOUR MOST EMBARRASSING MOMENT?
I fall down a lot! I have
fallen down in public, in private, up steps, down steps. Somehow, I have never
managed to break anything, but I did knock a whole in the wall in my hallway
with a vacuum cleaner recently when the vacuum cleaner and I went flying down
the stairs together. Of course, I was home alone, but I had to explain the hole
in the wall to anyone who visited before I got it fixed!
WHAT
IS YOUR EARLIEST CHILDHOOD MEMORY?
Walking to the elementary
school across the street from my house to go to Brownie meetings when I was in
kindergarten, even though I was too young to officially join.
IF
YOU COULD CHANGE ONE THING IN YOUR LIFE,
WHAT WOULD IT BE?
In the past year, my life
has changed all the way around and came full circle, it is exactly the life that
I want and had been searching for. So, today, I do not want to change a
thing!!!!!
IF
YOU WERE TO SHARE SOMETHING THAT WOULD SHOCK ME,
WHAT WOULD IT BE?
I am a diehard NASCAR fan. I
was raised on the sport (it kind of goes with the country music). I have rooted
for Jeff Gordon since he entered the sport in the early 1990s. And, four
championships later, I am still a huge fan. I have met him in person and got his
autograph, as well as meeting numerous other drivers. I enjoying attending the
races and if you have never been to one – well, everyone should go to at least
one in their lifetime! It is an experience like no other! And, there is a lot
more to it than cars going around in circles!
Ready, Set, Go!
2005 Program Schedule Confirmed
by Christopher Finley
Happy New Year! I
hope that everyone had a wonderful holiday season and enjoyed some well deserved
time off. We have an exciting year planned for the Blue Ridge Chapter of the
Public Relations Society of America. As your program chair for 2005, I have
lined up a variety of key speakers and topics as related to the public relations
industry and ones that I feel will be most useful to you as a practitioner.
Following is a list of confirmed speakers and topics for your reference. I
encourage as many members as possible to choose the prepaid luncheon option in
order to take advantage of our programs as well as connect you with the best
practices in the public relations field. If you have any questions about any of
the programs planned for next year, please let me know.
February 10th
Vicki Gardner, Executive Director
CONFIRMED Smith Mountain
Lake Chamber of Commerce / Partnership
Topic: “Putting Your Chamber to Work for You”
The challenges and opportunities the chamber as a non-profit agency faces as it
markets the lake region to benefit business members and the community overall.
April 14th
Speaker – TBD
CONFIRMED Bacon’s
Information, Inc.
Topic: “Selling Your Story to the Media”
How to improve your efforts to get the story out by using a scientific approach
to time management, making each call more productive for both practitioners and
the journalists we contact, eliminating multiple follow-ups with the same
journalist, and most importantly, creating excitement among your staff to call
the press and pitch the story.
June 9th
Thomas Hoog, Chairman, Hill & Knowlton USA
CONFIRMED Hill & Knowlton
USA
Topic: TBD
Hoog is Chairman of Hill & Knowlton USA. He is responsible for all public
affairs activities in the U.S. He was selected by PR Week magazine as one of the
100 most influential pr practitioners of the 20th century and awarded the John
W. Hill Award for Excellence in the public relations profession and 2004 Winner
of Gold Anvil Award.
August 11th
Amy Burns, Deputy Director of Communications
CONFIRMED Program Management
Office of the Coalition Provisional Authority
Topic: “Reconstructing Iraq”
Communicating how the Project and Contracting Office serves the people of the US
and Iraq by contracting for and delivering services, supplies, and
infrastructure identified within the Iraqi Relief and Reconstruction Fund (IRRF),
a total $18.4 billion in resources allocated by the U.S. government and
taxpaying public for the rebuilding of Iraq.
October 13th
Cassie Hagan, Vice President, Branding and Marketing
CONFIRMED Framatome ANP /
AREVA, Lynchburg, VA
Topic: “Branding – Be Distinct or Be Extinct”
Cassie Hagan will present a case study on how Framatome ANP’s U.S. operation,
headquartered in Lynchburg, VA, defined and drove a brand strategy to gain
almost 30 points in brand awareness in two years — almost unheard of in a B2B
environment. Framatome ANP has for the first time embedded a communicator within
the product line and she is now the brand manager for new nuclear plant
deployment in the U.S. Hagan is responsible for positioning AREVA as the
preferred provider of new nuclear plant technology through its subsidiary,
Framatome ANP.
December 8th
Alisa Bailey, President/CEO
CONFIRMED Virginia Tourism
Corporation
Topic: “Meet Virginia”
Alisa Bailey is the President and CEO of the Virginia Tourism Corporation (VTC).
She will speak to our chapter about how the VTC serves the broader interests of
the economy of Virginia by supporting, maintaining and expanding the
Commonwealth’s domestic and international inbound tourism and motion picture
production in order to increase visitor expenditures, tax revenues and
employment.
PRSA Posts Banner Year
Record Breaking Growth and Historic Firsts Highlight 2004 for
PRSA
“2004 will be
remembered as the year the Public Relations Society of America (PRSA) moved into
its new home, surpassed the 20,000 professional member mark for the first time
in its history, drew the largest gathering ever of public relations
professionals at its International Conference and exceeded its Conference
revenue target by 100 percent,” said Del Galloway, APR, PRSA president & CEO.
“All this took place while PRSA was having its strongest year of financial
improvement in a four-year upward trend.”
Unprecedented
Membership Growth
PRSA membership increased four percent in 2004
bringing the total beyond 20,000 members for the first time in the Society’s
history. Practice-specific Professional Interest Sections grew from 17 to 19
with the addition of the Military and Public Safety and the Entertainment and
Sports Sections. The Public Relations Student Society of America (PRSSA), which
represents students at 255 colleges and universities throughout the U.S, ended
the year with more than 8,300 members. Affinity Groups also flourished; more
than 300 members joined the recently formed New Professionals group.
Record-Breaking
Conferences
Attendance, sponsorships, exhibitors and professional development sessions all
set record highs at the 2004 International Conference, “Architects of Change,
Advocates of Understanding: Advancing the Public Relations Profession.” With
more than 4,000 attendees, this Conference became the largest gathering ever of
public relations professionals. Simultaneously, more than 1,400 PRSSA students
from more than 130 colleges and universities around the country established
record attendance for the 2004 PRSSA National Conference, “Success and the City:
Framing the Future of Public Relations.”
Four-Year
Financial Climb
Indicative of the Society’s continued success was the posting of the fourth
straight year of financial improvement. PRSA’s cash and investment balances have
increased 162 percent during the last four years. In 2004, PRSA diversified its
revenues through aggressive relationship marketing. This year’s income
projections also exceeded expectations on the PRSA Web-based Job Center by
$100,000.
New Headquarters
PRSA’s new headquarters, with its state-of-the-art professional development
facilities at 33 Maiden Lane in downtown Manhattan’s Financial District,
provides 50 percent more square footage than the Society’s previous location.
The move also utilized a slate of available financial incentives reducing new
space costs for PRSA to three percent less than the current market value per
square foot.
“Our new location is
a place where we can convene as an industry,” said Catherine A. Bolton,
Executive Director and COO of PRSA. “After the four
consecutive years of growth and the accomplishments of the past year, we are
well positioned to serve our members in 2005 and beyond.”
Time to Crack The Books
Accreditation Sessions Lined Up for February
by Margaret Boyes, APR
Accreditation
or being designated "APR" marks a standard of professional accomplishment in
Public Relations. The Blue Ridge Chapter of PRSA has scheduled coaching
sessions, which help a candidate prepare for the written and readiness review or
oral parts of the exam. Sessions are set and ready to go at 6 p.m. on Wednesday
nights throughout the month of February at Roanoke College. If you are
interested in taking the coaching sessions, or if you have any questions about
accreditation please email Margaret Boyes, APR at
margaret@theboyes.com. It is ideal,
but not required, that candidates also register for the accreditation process
through the national organization of PRSA. The website is
www.accreditationboard.org.
Here are the
coaching dates and topics:
Wednesday, February 2 -- Basic Concepts, Publics and Public Opinions,
Communications Theory
Wednesday, February 9 -- Planning, Diffusion
Wednesday, February 16 -- Research, Research Methods
Wednesday, February 23 -- Law & Ethics, Information Technology, Business
Literacy
Focus on Business
How Your Business Benefits From Positive Media Relationships
by Christen Barber, Virginia Tech graduate and public relations intern for The
O’Connor Group
Chances are your
organization has a media relations plan. Most likely, however, it might be
called something else. Maybe a crisis management plan. Or a public relations
plan. Or a communications plan. But better yet, maybe it is part of a strategic
marketing plan. If a plan exists, in any form, that’s a good start. If a plan
doesn’t exist, one should be created. In either case, here are some helpful tips
about how you and your organization might get the most from a media relations
plan.
KEEP IT UP-TODATE
• Remember to constantly
update and revise your plan. Are the contacts specific for your story topics?
When was the last time the contact information was revised? Have you asked the
reporters for their preferred method of communication?
SUCCESSFUL MEDIA RELATIONS CAN IMPACT THE BOTTOM LINE
• Fostering good media
relationships with local media helps make you accessible, keeps your firm in
front of the media for top-of-mind awareness and fosters positive media
coverage.
• Gaining positive publicity is easier than one might think.
• Your company is already worthy of media attention in the community. Consider
news related events such as building expansion or the creation of new jobs. Take
a look at employee involvement. Do any participate in community service
projects? Do any serve on board of directors? Have any earned promotions? What
about your client activity? Have you landed a huge account? If the answer to any
of these is yes, you have a news brief and a possible story to tell.
RELATE YOUR STORY TO A NATIONAL TREND
• By connecting your story
with a national trend, it becomes more newsworthy. For example, the news media
might be more likely to run a story if your company is creating 25% more jobs
because it naturally ties into the national concern about unemployment rates,
employment growth trends and the overall economy.
ESTABLISHED MEDIA RELATIONS CAN PROVIDE INDIRECT BENEFITS
• When a reporter is on
deadline, they need the information quickly and from a reliable source. If your
company has positioned itself with the media as an expert in the field, the
reporter might call you first. You in turn, might get media coverage and
publicity.
MEDIA IS A BUSINESS
• It is important to keep in
mind that media interviews are not forums for conversation, but a business
transaction. Treat all interviews with the media as such. Always remember that
the media has a job to do and they adhere to ethical tenants of fairness and
accuracy.
IN A NUTSHELL
Your media relations plan
should not be another item on your desk collecting dust. Using your plan is easy
and should be consulted regularly. Getting the most from media relations
planning doesn’t necessarily require countless man hours or extreme dedication.
It does, however, require always keeping the media in mind when something is
worthy of media attention. If you constantly keep the media in the loop, your
company will enjoy countless benefits and numerous results.
Don’t Forget!
Renew Your Membership Today
We have an exciting year ahead of
us for the Blue Ridge Chapter of the Public Relations Society of America. As you
can tell from the list of programs in this newsletter, there are many wonderful
speakers and discussion topics set for our bimonthly luncheons. In addition to
connecting you with best practices of the public relations field, a
comprehensive e-newsletter and professional development seminars, our chapter
facilitates tremendous networking opportunities. We invite you to renew your
membership for 2005 in order for you to continue enjoying these benefits and
advancing as a professional.
Didn’t Get
Your Dues Notice? Lost Your Notice? Contact Allison Moore at
Allison.Moore@itt.com
and she’ll be happy to assist you with your membership payment.
MEET YOUR BLUE RIDGE PRSA 2005
OFFICERS AND COMMITTEE CHAIRS
Officers
President Shelly Alley, APR,
Director of Public Relations, Angels of Assisi
President-Elect Chris Finley, Director of
Marketing, Willard Companies
Secretary Jennifer Faulkner, Information
Accreditation Coordinator, Roanoke Fire-EMS
Treasurer Christina Motley
Immediate Past President Bobby Parker, Public
Information Director, Montgomery County
Assembly Delegate Teresa Gereaux, APR (’07),
Director of Public Relations, Roanoke College
Director at large Michelle Brauns, APR (’06),
Director of Communications, Rutherfoord
Director at large Jo Beth Brown (’06), Public
Affairs Staff Office, USDA Forest Service
Director at large Pam Feese (’05), International
Marketing Specialist, CP Films, Inc.
Director at large Elaine Simpson (’05), Cable
Access Director, Roanoke Valley Television
Committees
Below is an overview of each committee. If you are interested in
helping with any of these committees, please contact the chair or co-chairs.
Accreditation
Terri Jones, APR (’05), Vice-President, Public
Relations, Access, Inc. 540-344-8499,
terri@accessthewebsite.com
Michelle Brauns, APR (’06),
Director of Communications, Rutherfoord, 540-767-4131,
michelle.brauns@rutehrfoord.com
Shelly Alley, APR
(’07), Director of Public Relations, Angels of Assisi, 540-265-2555, ext 2345,
salley@angelsofassisi.org
The Accreditation committee promotes accreditation to the membership. The
committee is responsible for conducting coaching sessions, coordinating the
readiness review program and seeing the candidates through the testing process.
The committee is chaired by three members who are APRs.
Awards
Jeanne Kennedy, Director of Public Relations,
Roanoke College, 540-375-2325,
kennedy@roanoke.edu
Donna Wilson, Public Affairs Specialist, USDA
Forest Service, 540-265-5145,
dlwislon@fs.fed.us
