Ethics

The practice of public relations can present unique and challenging ethical issues. At the same time, protecting integrity and the public trust are fundamental to the profession's role and reputation. Bottom line, successful public relations hinges on the ethics of its practitioners.

To help members navigate ethics principles and applications, PRSA National has created, and continues to maintain, the PRSA Code of Ethics. Under the Code, widely regarded as the industry standard, members pledge to core values, principles and practice guidelines that define their professionalism and advance their success.

Resources
To make the topic of professional ethics accessible, understandable and practical, PRSA National offers a host of resources - the PRSA Code of Ethics, Professional Standards Advisories, topical analyses and case studies. The Code is also available in Spanish for your convenience.

Have an Ethical Dilemma?
PRSA members seeking counsel on ethical matters are invited to confer with PRSA's Board of Ethics and Professional Standards