2013 Public Relations Leaders Commit to Raising Awareness

01 Jan 2013 1:00 PM | Scott Ramsburg (Administrator)
ROANOKE, VIRGINIA Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” says Heidi Ketler, APR, who was recently installed as 2013 president of the Blue Ridge Chapter of the Public Relations Society of America.

“It is typically a leadership or management function that guides what is communicated and how, based on how it may be perceived publicly. Members of the Public Relations Society of America also promise to act with truth, accuracy, fairness and responsibility to the public.”

Ketler is principal of NEWSource & Associates, a communications agency specializing in strategic public relations and publishing. She is nationally accredited in public relations and an award-winning strategist and editor.

Joining Ketler as a 2013 Blue Ridge PRSA officer are:

  • President-Elect Melinda Mayo, City ofRoanoke;
  • Immediate Past President and Assembly Delegate Nancy Simmons,NationalCollege,Roanoke;
  • Treasurer Chuck Lionberger,APR, Roanoke County Public Schools; and
  • Secretary Betsy Parkins, Neathawk Dubuque and Packett,Roanoke.

 

The chapter’s directors at-large are:

  • Douglas Cannon, Ph.D.,APR+M, Virginia Tech,Blacksburg;
  • Jennifer Ward, Blue Filly Productions L.L.C.,Roanoke;
  • Alison Hammond, Commonwealth Catholic Charities,Roanoke; and
  • Beth Klinefelter, Access Advertising & Public Relations,Roanoke.

 

“It’s an honor to represent the region’s best and brightest public relations professionals,” says Ketler. “This year we will work hard to raise awareness of the Blue Ridge PRSA and our mission to advance the profession and the professional through high-caliber professional development programming.”

The Blue Ridge PRSA officers and board members were inducted during the chapter’s December professional development luncheon at the Hotel Roanoke and ConferenceCenter. The chapter will begin its 2013 professional development luncheon series Feb. 14. The luncheons are open to the business community.

According to the Public Relations Society of America (PRSA), public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PRSA also guides the ethical practice of public relations.

For more information, visit the Blue Ridge PRSA website at www.prsa-blueridge.org  or contact Heidi Ketler, president, at hketler@verizon.net.

About PRSA Blue Ridge
The Public Relations Society of America (PRSA) is the world’s largest association of public relations professionals, whose mission is to advance the profession and professional. Since 1992, the Blue Ridge Chapter has served public relations professionals throughout western Virginia by providing a forum for exchanging experiences and ideas, as well as professional development opportunities. The chapter is 80-plus members strong. For more information, visit the PRSA Blue Ridge website at www.prsa-blueridge.org or contact chapter President Heidi Ketler, APR, at hketler@verizon.net or (540) 650-3686.