PRSA Blue Ridge Series Continues with ‘Tools to Amp Up Your Influence’

25 Jul 2013 1:24 PM | Melinda Mayo

Tools to Amp Up Your Influence


ROANOKE, VIRGINIA--On Thursday, Aug. 8, beginning at noon at the Hotel Roanoke, the Public Relations Society of America, Blue Ridge Chapter will hold the fourth event in its 2013 Luncheon Series. The featured speaker is Brian Duvall, CEO of Duvall Media, who will reveal two universal laws of human behavior that we must leverage if we wish to reach Expert status, build credibility and trust, and influence people with positive intention. He will also share some of the online tools used in his practice to help clients “Amp Up Their Influence.” This luncheon is open to the business community.  

“We influence people all day long ... mostly unintentionally ... for either a positive or a negative outcome,” says Duvall. “We even influence others when we do nothing ... by reinforcing their notions about us as colleagues, business leaders, parents, etc. In the business world, if you wish to influence others then it's absolutely critical that you build credibility as a leading expert or authority on your subject in your market.”


Duvall has been helping businesses grow, extend their reach and amp up their influence since the mid-1980s when he was a producer/director on award-winning corporate video projects throughout the east coast. He later served as the CEO to two chambers of commerce where he helped launch more than 200 small businesses, led the restoration of the Carriage House at Longwood Park and was named one the region’s “Top 20 Under 40” in 2002. He went on to serve as the CEO of an international extreme sports company where he launched a popular blog with a global readership, built a national retail network and opened new markets in Mexico, Brazil and Argentina.


Delta Dental of Virginia is the sponsor for the August luncheon, which will be simulcast for members and guests participating from a luncheon at Virginia Tech's new North End Center. The company

provides easy-to-administer, cost-efficient dental benefits for more than 1,800,000 members in thousands of groups, as well as individuals. As the country’s most extensive provider network, Delta Dental of Virginia’s focus on preventive care, award-winning customer service, and state-of-the-art technology all add up to an incredibly effective dental benefits program. The Delta Dental of Virginia Foundation works to improve the oral health of all Virginians through financial support of research and education programs that provide access to care for the underserved.


PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

For more information on local Blue Ridge PRSA programs, visit the chapter website at  or contact chapter President Heidi Ketler at