PRSA Blue Ridge chapter 21st Annual Summit Award Winners

16 Nov 2017 10:44 AM | Jeremy Butterfield (Administrator)

ROANOKE – The Blue Ridge Chapter of the Public Relations Society of America held the 21st annual Summit Awards on Nov. 15 at Hotel Roanoke.  The Summit Awards recognize the best in public relations work in western Virginia.  The chapter received more than 50 entries in various campaign and tactics categories.  Gold and Silver awards were presented in most categories.  In addition, a “Best In Show Award” was presented to the top scoring entry each of the two divisions, campaigns and tactics.  A complete list of Summit Award winners is below.

This year, the Chapter honor the memories of Alison Parker and Adam Ward who were tragically lost in August 2015 with the Adam & Alison Award for Media Excellence.  Chapter members nominated members of the media who exemplified excellence in media reporting.  The PRSA Blue Ridge board then selected a single winner.  The winner of the 2nd annual Adam & Alison Award for Media Excellence is Gene Marrano from WFIR.

The Blue Ridge Chapter also presented a special award.  The Lin Chaff Award is named in honor of Lin Chaff, a founding member of the Blue Ridge Chapter who was widely respected in the public relations profession.  This award recognizes overall creativity in a tactic or campaign.  This year, there was a tie.  The winners of the 2017 Lin Chaff Award were Mountain Lake Lodge for the Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign, and Roanoke County Public Schools for Load the Bus 2017.

The Summit Award winners are:

BEST IN SHOW: 

Mountain Lake Lodge - Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign Creates Post Reach in the Millions

CAMPAIGNS:

Community Partnerships:

  • Gold: Roanoke County Public Schools – Load the Bus 2017
  • Silver:  Virginia Western Community College – Greetings from Roanoke

Internal Communication (For-Profit Organizations):

  • Gold:  BAE Systems – In the Loop
  • Silver:  Access Advertising & Public Relations – OSI One Team Internal Communications

Issues & Crisis Management:

  • Gold:  Roanoke County Public Schools, Roanoke Valley Opioid & Heroin Prevention Task Force, Prevention Council of Roanoke County – Opioid/Heroin Abuse Community Meetings

Marketing Products or Services (For-Profit Organizations):

  • Gold:  Access Advertising & Public Relations – Bon Secours Surgical Weight Loss

Marketing Products or Services (Government/Education Organizations):

  • Gold:  Roanoke County Parks, Recreation & Tourism – Green Ridge Equipment

Public Relations Campaign (Government/Education Organizations):

  • Gold:  Moss Arts Center – Youth access the arts with the Moss Arts Center
  • Silver:  Montgomery County - #AdoptASharkWeek

Public Relations Campaign (Non-Profit Organizations):

  • Gold:  Carilion Clinic – Carilion Clinic:  A Decade of Transformation
  • Silver:  Institute for Advanced Learning & Research – Inspiring Employee Pride

Special Event (Two days or shorter):

  • Gold:  ndp – Brewer’s Ball
  • Silver:  Virginia Western Community College - Virginia Western's 50th Anniversary Celebration Closing Event

Special Event (Longer than two days):

  • Gold: Cox Communications – Cox Roanoke’s 40th Anniversary Celebration
  • Silver: Montgomery County – Black Cat Appreciation Days

BEST IN SHOW: Cox Communications – Cox Roanoke’s 40th Anniversary Celebration

           

TACTICS:

Annual Report:

  • Gold: VCOM - Inspired. A college where Vision, Caring and Osteopathic Medicine align
  • Silver: Institute for Advanced Learning & Research – 2016 Annual Report

Magazines:

  • Gold: Roanoke College – Roanoke College Magazine

Media Relations (For-Profit Organizations):

  • Gold: ndp – Ballast Point

Media Relations (Government/Educational Organizations):

  • Gold: Roanoke County Public Schools – Load the Bus 2017
  • Silver: Va. Dept. of Transportation, Salem District – Opening the Diverging Diamond Interchange at Valley View Boulevard

Multimedia Program (two minutes or less):

  • Gold: Access Advertising & Public Relations – Bon Secours Believe
  • Silver: Roanoke County Parks, Recreation & Tourism – Green Ridge Functional Fitness

Multimedia Program (longer than two minutes):

  • Gold: Institute for Advanced Learning & Research – A Beacon for Southern Virginia
  • Silver: Virginia Tech – Save Our Towns

Newsletter (external audiences):

  • Gold: Institute for Advanced Learning and Research – The Institute’s Monthly Newsletter

Newsletter (internal audiences):

  • Gold: Roanoke Regional Partnership – Investor Insider Electronic Newsletter

Print Publication (single page):

  • Gold: Roanoke County Parks, Recreation & Tourism – Camp Roanoke Brochure

Print Publication (multi-page): (TIE)

  • Gold: Roanoke Regional Partnership - Accelerate 2022 Campaign Booklet
  • Gold: Virginia Western Community College – Virginia Western Enrollment Guide

Public Service Announcement:

  • Gold: Montgomery County – Crazy for Cats
  • Silver: Montgomery County – Sheriff’s AID Panels 2017

Social Media:

  • Gold: Mountain Lake Lodge - Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign Creates Post Reach in the Millions
  • Silver: Roanoke City – Bigfoot Sightings Spike Social Media Engagement

Website (primary site): (TIE)

  • Gold: Roanoke County Parks, Recreation & Tourism – RoanokeCountyParks.com
  • Gold: Roanoke City Parks & Recreation – Roanoke Parks & Recreation Website Redesign

Website (special purpose or microsite):

  • Gold: Virginia Tech – Save Our Towns