News

Blue Ridge Chapter members are invited to post news releases here about professional achievements, or re-post news releases from your own organization.
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  • 26 Sep 2013 9:45 PM | Melinda Mayo

    Harnessing the Power of Digital Media

     

    ROANOKE, VIRGINIA -- On Thursday, Oct. 10, beginning at noon at the Hotel Roanoke, the Public Relations Society of America, Blue Ridge Chapter will hold the fifth event in its 2013 Luncheon Series. The featured speaker will be David Almacy, a senior vice president in the Washington, D.C. office of Edelman, who will share best practices for using digital media to maximize its advantage to your company or organization.  

     

    Almacy brings more than 15 years of experience at the intersection of government, media, public relations, marketing, politics and digital communications.  His clients have included Hilton Worldwide, Adobe, Samsung, Walmart, Microsoft, PepsiCo, Cigna, National Mining Association, BSA|The Software Alliance, BAE Systems, Inc. and the American Petroleum Institute.

     

    Prior to joining Edelman, the world’s largest public relations firm, Almacy was the White House Internet and E-Communications director under President George W. Bush.  In that role, he managed online communications strategy, served as an official spokesman for Internet press and bloggers and acted as a liaison to the federal government Web manager community. He was also the primary owner of the White House website (WhiteHouse.gov) and spearheaded its comprehensive redesign in March 2007.

     

    His additional background and experience includes stints with the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions and the U.S. Department of Education.  Almacy is a native of Bethesda, Md.

     

    The sponsor of this PRSA chapter luncheon is Access, a full-service advertising and public relations firm in Roanoke. Special higher education sponsors are Liberty University School of Communication and the Virginia Tech Department of Communications.

     

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

    For more information on local Blue Ridge PRSA programs, visit the chapter website at www.prsa-blueridge.org  or contact chapter President Heidi Ketler at hketler@verizon.net.

     

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  • 25 Jul 2013 1:24 PM | Melinda Mayo

    Tools to Amp Up Your Influence

     

    ROANOKE, VIRGINIA--On Thursday, Aug. 8, beginning at noon at the Hotel Roanoke, the Public Relations Society of America, Blue Ridge Chapter will hold the fourth event in its 2013 Luncheon Series. The featured speaker is Brian Duvall, CEO of Duvall Media, who will reveal two universal laws of human behavior that we must leverage if we wish to reach Expert status, build credibility and trust, and influence people with positive intention. He will also share some of the online tools used in his practice to help clients “Amp Up Their Influence.” This luncheon is open to the business community.  

    “We influence people all day long ... mostly unintentionally ... for either a positive or a negative outcome,” says Duvall. “We even influence others when we do nothing ... by reinforcing their notions about us as colleagues, business leaders, parents, etc. In the business world, if you wish to influence others then it's absolutely critical that you build credibility as a leading expert or authority on your subject in your market.”

     

    Duvall has been helping businesses grow, extend their reach and amp up their influence since the mid-1980s when he was a producer/director on award-winning corporate video projects throughout the east coast. He later served as the CEO to two chambers of commerce where he helped launch more than 200 small businesses, led the restoration of the Carriage House at Longwood Park and was named one the region’s “Top 20 Under 40” in 2002. He went on to serve as the CEO of an international extreme sports company where he launched a popular blog with a global readership, built a national retail network and opened new markets in Mexico, Brazil and Argentina.

     

    Delta Dental of Virginia is the sponsor for the August luncheon, which will be simulcast for members and guests participating from a luncheon at Virginia Tech's new North End Center. The company

    provides easy-to-administer, cost-efficient dental benefits for more than 1,800,000 members in thousands of groups, as well as individuals. As the country’s most extensive provider network, Delta Dental of Virginia’s focus on preventive care, award-winning customer service, and state-of-the-art technology all add up to an incredibly effective dental benefits program. The Delta Dental of Virginia Foundation works to improve the oral health of all Virginians through financial support of research and education programs that provide access to care for the underserved.

     

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

    For more information on local Blue Ridge PRSA programs, visit the chapter website at
    www.prsa-blueridge.org  or contact chapter President Heidi Ketler at hketler@verizon.net.

  • 28 May 2013 3:36 PM | Melinda Mayo

    Leadership Under Fire and the Implications for the Communicator

    ROANOKE, VIRGINIA--On Thursday, June 13, beginning at noon at the Hotel Roanoke, the Public Relations Society of America, Blue Ridge Chapter will hold the third event in its 2013 Luncheon Series. The featured speaker is Chris Turnbull, director of public relations and crisis management, Neathawk Dubuque & Packett, who will share insights about the most important aspects of leading in a crisis, and the implications for communicators.

    Before returning in the fall of 2011, Turnbull, a Roanoke College graduate, was the senior business continuity officer responsible for global operations for the World Bank in Washington, D.C.  During those years, it was more likely to see him in one of the world’s hot spots than in southwest Virginia.  Frequent travel to Pakistan, Afghanistan and about 50 other developing countries kept him away from his family for weeks. 

     

    At the World Bank, Turnbull was a respected member of the institution’s emergency management team and played multiple roles, including that of leader and communicator.  He created crisis response and communication plans, developed and led leadership training programs for ambassador-level staff, and conducted more than 100 simulations to exercise executive decision-making processes.  Turnbull has personally responded to scores of international and domestic emergencies, including the major earthquakes in Japan and Haiti, the Mumbai terror attacks, coups-d’etat in Africa and East Asia, and explosions in South Asia and the Middle East – all complex situations that further honed his keen sense for leading and communicating under fire.

     

    Turnbull earned a master’s degree in management, with a focus on leadership and public relations from the University of Maryland University College. He also holds a bachelor’s degree in English from Roanoke College and is a Certified Business Continuity Professional (CBCP).

     

    Appalachian Power  will sponsor the June luncheon, which will be simulcast for members and guests joining in from a luncheon at Virginia Tech's new North End Center. The luncheon is open to the business community.

     

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

    For more information on local Blue Ridge PRSA programs, visit the chapter website at
    www.prsa-blueridge.org  or contact chapter President Heidi Ketler at hketler@verizon.net.

     

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  • 07 May 2013 11:40 AM | Scott Ramsburg (Administrator)

    Mark your calendar for the 2013 Mid-Atlantic District Chesapeake Conference. This year’s conference will be in Columbia MD and promises to continue to build on the success of past conferences.

    Date: Tuesday, June 25, 2013
    Time: 8:30 am – 4 pm
    Location: Sheraton Columbia Town Center Hotel * Columbia MD


    For more information, visit:

    http://www.prsamd.org/get-connected/events/2013-prsa-mid-atlantic-district-chesapeake-conference/

  • 29 Apr 2013 10:34 AM | Scott Ramsburg (Administrator)
    We recently learned that Joe Cohen will not be able to fulfill his commitment as our June 2013 speaker, because -- as chair-elect of PRSA -- he must attend the Silver Anvil Awards in New York.  Mr. Cohen expressed his apologies to the chapter for not realizing this would conflict with the luncheon, and  has agreed to rearrange his schedule so that he can speak to us in December.  Fortunately for us, Chris Turnbull, director of public relations and crisis management, Neathawk Dubuque & Packett, has agreed to step in and present his topic of “Leadership Under Fire and theImplications for The Communicator.”  Visit the June event page for more information.
  • 21 Mar 2013 3:54 PM | Melinda Mayo

    What is the Influence of Branding and Cultural Messages on the Brain?

    ROANOKE, VIRGINIA--On Thursday, April 11, beginning at noonat The Inn at Virginia Tech in Blacksburg, PRSA Blue Ridge will hold the second event in its 2013 Luncheon Series. Ann Harvey, Ph.D., research scientist at the Virginia Tech Carilion Research Institute, will share insights from the field of neuroscience on how the brain responds to  brands and advertising messages, and why some messages are effective while others are not.

    Harvey conducts research in the laboratory of Read Montague, Ph.D., as well as coordinates the Roanoke Brain Study (RBS) project, designed to study the types of decisions people make every day using a combination of neuroimaging, genetics, and behavior. Her research is focused on human decision-making, and in particular how cultural messages (ideas, narratives, brands, social gestures) influence those decisions.

     

    She graduated from

    Northwestern Universitywith a bachelor of science degree in biomedical engineering, earned a doctorate in neuroscience from Baylor College of Medicine, and served as a postdoctoral fellow at Baylor College of Medicine. In addition, Harveyhas published articles which include “Monetary favors and their influence on neural responses and revealed preference,” in the July 14, 2010Journal of Neuroscience.

    The Virginia Tech Department of Communication will sponsor the April 11 luncheon, which begins at noon at the Inn at Virginia Tech, 901 Prices Fork Rd., in Blacksburg and is open to the business community.

     

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in Central and

    Southwest Virginiaby bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

    For more information on local programs, visit our PRSA Blue Ridge website at
    www.prsa-blueridge.org  or contact chapter President Heidi Ketler via e-mail at hketler@verizon.net.

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  • 02 Jan 2013 9:44 AM | Scott Ramsburg (Administrator)

    ROANOKE, VIRGINIA – Local public relations professionals Beth Klinefelter and Betsy Parkins were recognized December 13, 2012 for their commitment and service to the local chapter of the Public Relations Society of America (PRSA). Both are active members of the Blue Ridge Chapter of PRSA.

    Sparky Award - Beth Klinefelter

    The 2012 Sparky Award was presented to Beth Klinefelter, PR account coordinator for Access Advertising & Public Relations. This award is presented to an individual who exemplifies what it really means to be an active member of the chapter. “Even though Beth is relatively new to our group, she did great things in her role as the professional development committee chair,” said Nancy Simmons, 2012 PRSA Blue Ridge President. “She surpassed expectations set before her and she also gladly accepted tasks outside of her committee responsibility.”

    Illuminator Award - Betsy Parkins

    The 2012 Illuminator Award was presented to Betsy Parkins, director of social media for ND&P. The Illuminator Award is given to a member of the chapter who is a bright spot in the group; someone who lights up the organization with theirpositive attitude and manycontributions.“In addition to serving as a director-at-large, she has also been a valuable member of the professional development committee,” said Nancy Simmons. “In her different roles, she brought a lot of knowledge and experience which, combined with her positive attitude, made her ideas ‘shine’ during the board meetings - helping us to make some important decisions.”

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in Central and Southwest Virginia, by bringing professionals together to provide an exchange of experiences and ideals, and promote professional development.

    # # #

  • 01 Jan 2013 1:00 PM | Scott Ramsburg (Administrator)
    ROANOKE, VIRGINIA Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” says Heidi Ketler, APR, who was recently installed as 2013 president of the Blue Ridge Chapter of the Public Relations Society of America.

    “It is typically a leadership or management function that guides what is communicated and how, based on how it may be perceived publicly. Members of the Public Relations Society of America also promise to act with truth, accuracy, fairness and responsibility to the public.”

    Ketler is principal of NEWSource & Associates, a communications agency specializing in strategic public relations and publishing. She is nationally accredited in public relations and an award-winning strategist and editor.

    Joining Ketler as a 2013 Blue Ridge PRSA officer are:

    • President-Elect Melinda Mayo, City ofRoanoke;
    • Immediate Past President and Assembly Delegate Nancy Simmons,NationalCollege,Roanoke;
    • Treasurer Chuck Lionberger,APR, Roanoke County Public Schools; and
    • Secretary Betsy Parkins, Neathawk Dubuque and Packett,Roanoke.

     

    The chapter’s directors at-large are:

    • Douglas Cannon, Ph.D.,APR+M, Virginia Tech,Blacksburg;
    • Jennifer Ward, Blue Filly Productions L.L.C.,Roanoke;
    • Alison Hammond, Commonwealth Catholic Charities,Roanoke; and
    • Beth Klinefelter, Access Advertising & Public Relations,Roanoke.

     

    “It’s an honor to represent the region’s best and brightest public relations professionals,” says Ketler. “This year we will work hard to raise awareness of the Blue Ridge PRSA and our mission to advance the profession and the professional through high-caliber professional development programming.”

    The Blue Ridge PRSA officers and board members were inducted during the chapter’s December professional development luncheon at the Hotel Roanoke and ConferenceCenter. The chapter will begin its 2013 professional development luncheon series Feb. 14. The luncheons are open to the business community.

    According to the Public Relations Society of America (PRSA), public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PRSA also guides the ethical practice of public relations.

    For more information, visit the Blue Ridge PRSA website at www.prsa-blueridge.org  or contact Heidi Ketler, president, at hketler@verizon.net.

    About PRSA Blue Ridge
    The Public Relations Society of America (PRSA) is the world’s largest association of public relations professionals, whose mission is to advance the profession and professional. Since 1992, the Blue Ridge Chapter has served public relations professionals throughout western Virginia by providing a forum for exchanging experiences and ideas, as well as professional development opportunities. The chapter is 80-plus members strong. For more information, visit the PRSA Blue Ridge website at www.prsa-blueridge.org or contact chapter President Heidi Ketler, APR, at hketler@verizon.net or (540) 650-3686.

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