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Thu, Aug 08


Shenandoah Club

August Luncheon: The Best Pitch Starts with Strong UX Writing and Storytelling

A good story is at the core of the human experience and every good website design. It's also the core of every brand communication—from pitches to crisis communications. What you say—and how you say it—on your website can establish trust and confidence or result in your pitches falling flat.

August Luncheon: The Best Pitch Starts with Strong UX Writing and Storytelling
August Luncheon: The Best Pitch Starts with Strong UX Writing and Storytelling

Time & Location

Aug 08, 2024, 12:00 PM – 1:30 PM

Shenandoah Club , 24 Franklin Rd SE, Roanoke, VA 24011, USA

About the event

In 2024, every PR practitioner needs to know how to craft a beautiful narrative that humans – not robots – want to read with a strong technical foundation that’s easy to scan, understand, and interact with. Even if your pitches start with an email or phone call, your website presence will solidify your messaging as valuable or just as easily can send users scrambling because of a poor interface or user experience. Every PR strategy should include UX writing and storytelling. In this session, you'll learn to combine the narrative abilities rooted in PR with online user experience best practices and techniques to become the ultimate online storyteller. You will learn: · Why user experience is vital to PR success · How to marry public relations and online content creation · Best practices for creating a stellar story framework for every page on your website · How to write microcopy that people will want to interact and take storytelling to the next level · When to connect interface design elements to the narrative for a cohesive user experience

Carrie's Bio:

Digital marketing pro. Designer. Writer. Leader. Carrie is a recognized marketing leader with interdisciplinary experience in marketing, design, and media. For 15+ years, she has helped businesses tell their story and get better results online with practical digital marketing strategies. Carrie has built several award-winning marketing programs, which are consistently recognized as best in class in the industry. Happiest when she’s knee-deep in digital strategy, Carrie played a pivotal role in developing the Roanoke region’s marketing voice for Roanoke Outside and Get2KnowNoke. She holds awards from PRSA Blue Ridge, American Advertising Federation (AAF), and Outdoor Media Summit that celebrate her expertise and business acumen. Carrie’s data-driven curiosity, active listening, and ability to ask the right questions turns goals into a comprehensive digital strategy that yields tangible results. She holds an MBA and BA in Communication from Virginia Tech, is a Certified Digital Consultant, and boasts Google and Facebook Community Marketing certifications. Deeply rooted in the advertising community, Carrie serves as the President of AAF Roanoke and District Liaison. Carrie has been featured on Blue Ridge PBS (Roanoke) and VPM’s Buzz4Good (Richmond), where she helps nonprofits get more from their marketing efforts. Carrie is also an adjunct professor at the School of Communication at Virginia Tech, teaching Ad Writing & Storytelling and Ad Ethics & Social Responsibility.


  • August Luncheon

    Sale ends: Aug 05, 5:00 PM

    The best pitch starts with strong UX writing & storytelling.

    From $35.00 to $45.00
    • $35.00
    • $45.00



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