Blacksburg Meeting: Stephanie Stuckey

UnStuck: Rebirth of an American Icon

Discover the inspiring firsthand account of Stephanie Stuckey’s

rise to CEO upon suddenly acquiring her family’s iconic brand

that had become a “whatever happened to” fading memory for

most Americans.

Stephanie Stuckey’s remarkable journey unfolds in UnStuck, a

memoir that will inspire and captivate. When she unexpectedly

becomes CEO of her family’s beloved yet struggling brand, Stephanie

embarks on a mission to revive both the business and her family’s

legacy. Armed with her grandfather’s wisdom and fueled by an

unbreakable emotional connection, she sets out to turn the

company’s fortunes around.

Stuckey’s, a roadside oasis for travelers along America’s highways,

fell into disrepair after decades of outside ownership. When

Stephanie Stuckey, granddaughter of the founder, is offered the

chance to buy the business, she takes it, seeing something that isn’t

apparent in the bleak financial statements: an emotional connection

that generations of road trippers had with the brand.

UnStuck weaves Stephanie’s compelling narrative with her grandfather’s rich history. Finding inspiration

and insight into both business and life in her grandfather’s papers, Stephanie leans on her past to craft a

strategy for the future, determined to rebuild the struggling company and leave a lasting legacy.

This story is a celebration of resilience and overcoming seemingly impossible odds—and, ultimately,

coming out on top. For female entrepreneurs, unconventional CEOs, family businesses, and road trip

enthusiasts, UnStuck offers hope, practical tips on managing tough situations with grit, and an irresistible

comeback story promising that second chances are indeed possible

About the Author...

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Stephanie Stuckey is Chair of Stuckey’s. She received both her

undergraduate and law degrees from the University of Georgia.

Stephanie has worked as a trial lawyer, served for 14 years as a

state representative in Georgia, and was Director of

Sustainability for Atlanta before purchasing Stuckey’s in

November of 2019 and assuming the role of CEO. When she’s

not running Stuckey’s, Stephanie enjoys traveling by car to

explore the back roads of America and pulling over at every

boiled peanut stand and the World’s Largest Ball of Twine.