Emerging Social Media Platforms and How to Leverage Them

Karen Freberg (@kfreberg) is an Associate Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has experience working with brands such as Hootsuite, General Motors, Breeders’ Cup, Facebook, and Chipotle. Freberg has written several books including Social media for strategic communications: Creative strategies and research based applications (with SAGE) and Discovering Public Relations (coming August 2020).

This event is sponsored by Firefli, a full-service digital strategy firm. 

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