Placemaking Communications: Advanced communications techniques in tourism and destination marketing

In the Roanoke and New River Valleys, we are tucked in between tremendous natural amenities and dynamic small metro areas. Our convention and visitors bureaus and our economic development teams have done an excellent job in capitalizing on those natural elements to the betterment of our economy.

What have other places and organizations done to capitalize on their gifts?  We’ll welcome Bob and Julie Gilbert and hear about their extensive experience developing, revitalizing and otherwise assisting brands like Niagara Falls, the 100th anniversary of the National Parks Service, and NASA, as well as their work with many other tourism-related businesses.

  Over his legendary 30-plus year career, Bob has worked in an executive marketing function for Best Western International, Disneyland (and the Walt Disney Travel Company) HelmsBriscoe, Choice Hotels and Delaware North Corporation. He has served as a board member for the US Travel Association, the National Tour Association, and…