Senior Associate Athletics Director for External Operations at Virginia Tech Brad Wurthman

Brad Wurthman has been with Virginia Tech since 2017 and oversees a wide range of external relations efforts including community outreach and fan engagement efforts, the Hokie Club, ticketing, marketing and promotions, HokieVision and hokiesports.com. Wurthman will talk about the critical role communications played in how Virginia Tech evaluated and decided when to allow crowds to come back for VT sporting events in relation to Covid-19. He’ll walk us through the thought process, the extensive communications efforts, and best practices of this complex situation. Wurthman is a native of Hamilton, Ontario, Canada, and most recently served as an associate athletics director for the University of Illinois.

PRSA Antitrust Compliance Statement -

PRSA’s policy is to comply with federal and state antitrust laws. Participants in PRSA meetings and programs are not to discuss industry-wide or individual company prices (current or projected) or matters relating to pricing such as costs, profits, wages, market allocation, or other competitively sensitive information. Compliance with the antitrust laws is a

requirement for PRSA membership and responsibility for compliance rests with each member. Participants have an obligation to terminate any discussion, seek legal counsel’s advice, or, if necessary, terminate any meeting if the discussion might be construed to raise antitrust risks.