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The Public Relations Society of America Blue Ridge chapter is a professional association serving Central and Southwest Virginia public relations practitioners. Founded in 1992, the chapter strives to bring together professionals to enhance the practice, provide an exchange of experiences and ideals, and promote professional development.

Learn about current committees and board members

Explore ways to get involved on our leadership team

View our 2020 Annual Report

Check out tips for planning a successful media event

Read PRSA's Antitrust Compliance Statement


Coming Up Next

Upcoming Events

  • Reputation Management Panel
    Reputation Management Panel
    Thu, Jun 20
    Zoom--RSVP for the link
    Jun 20, 2024, 12:00 PM – 1:30 PM
    Zoom--RSVP for the link
  • Volunteer with PRSA Blue Ridge!
    Volunteer with PRSA Blue Ridge!
    Fri, Jul 12
    Feeding Southwest Virginia
    Jul 12, 2024, 1:00 PM – 4:00 PM
    Feeding Southwest Virginia, 1025 Electric Rd, Salem, VA 24153, USA
    Join us at Feeding Southwest Virginia on Friday, July 12 from 1:00-4:00 p.m.! This event is FREE to attend, but space is limited! Grab your spot today!
Asian American and Pacific Islander Heritage Month is observed in the United States during the month of May.
It recognizes the contributions of Asian Americans and Pacific Islander Americans to the history, culture, and achievements of the U.S.
Ready to connect with members of our BRPRSA Board? Just click on their names to drop them an email.

President: Hannah Shinault Deuyour (PRSSA Liaison) 

President-elect: Brittany Madonna

Secretary: Shayne Dwyer 

Treasurer: Chuck Lionberger (Accreditation Chair) 

Director-at-Large: Tiffany Bradbury (Communication Chair)

Director-at-Large: Alla Daniel (Sponsorship Chair) 

Director-at-Large: Allison Moore (Membership Chair)

Director-at-Large: Stephanie Smith (Program Chair) 

Want to get involved? We have opportunities for you to serve on committees! Reach out to Hannah for more information!

On February 8, 2024, winners of the 2023 PRSA Summit Awards were recognized! 
Winners of these prestigious awards are: 


Community Partnerships:

  • Gold:  Student Registered Apprentice Showcase - Roanoke County Public Schools with Roanoke City Public Schools

  • Silver:  Roanoke College R House – Roanoke College


Internal Communication:

  • Gold:  Va. Tech SCOM Internship Program – Va. Tech School of Communication

  • Silver:  Carter Machinery Employee Opinion Survey - LeadPoint Digital

Marketing Products or Services:

  • Gold:  Student Registered Apprenticeship Program – Roanoke County Public Schools

  • Silver:  Visit SoSi – Eddy Alexander


Public Relations Campaign:

  • Gold:  Safety Ambassador Series – Roanoke City Sheriff’s Office

  • Silver (tie):  Cardinal Bicycle PR Campaign - LeadPoint Digital

  • Silver (tie):  Good Samaritan Hospice PR Campaign – 5Points Creative


Special Event (Two days or shorter):

  • Gold:  Valley Metro Grand Opening – 5Points Creative

  • Silver:  RBTC TechNite – LeadPoint Digital


Special Event (Longer than two days):

  • Gold:  NRV Senior Games – Montgomery County

  • Silver:  25th Anniversary of Women at VMI – VMI Alumni Agencies



BEST IN SHOW (campaigns):  Va. Tech SCOM Internship Program – Va. Tech School of Communication




Annual Report:

  • Gold (tie):  Illuminating Progress – Carilion Clinic

  • Gold (tie):  2021-2022 Annual Report – Institute for Advanced Learning & Research


Earned Media - Media Relations:

  • Gold:  Student Registered Apprenticeship Program - Roanoke County Public Schools

  • Silver:  BioTech Media Relations – LeadPoint Digital


Earned Media – Feature Stories:

  • Gold:  Toby’s Dream Foundation – Va. Tech School of Communication


Paid Media:

  • Gold:  FloTrace Digital Ads – LeadPoint Digital


Publications (Multipage):

  • Gold:  2021-2022 Annual Report – Institute for Advanced Learning & Research

  • Silver:  Pipe Material Education Program – Western Virginia Water Authority


Publications (magazines & newsletters):

  • Gold:  Alumni Review – VMI Alumni Agencies

  • Silver:  View Magazine – Edward Via College of Osteopathic Medicine


Public Service Announcement:

  • Gold:  T-Rex Trail PSA – RVTV

  • Silver:  Buzz4Good – LeadPoint Digital


Shared Media – Social Media (written):

  • Gold:  Byrider Roanoke Customer Appreciation – LeadPoint Digital

  • Silver:  25th Anniversary of Women at VMI – VMI Alumni Agencies


Shared Media – Social Media (video):

  • Gold:  638 Days, An Adoption Story – Montgomery County


Video (two minutes or less):

  • Gold:  Safety Starts With You – RVTV


Video (longer than two minutes):

  • Gold:  25th Anniversary of Women at VMI – VMI Alumni Agencies

  • Silver:  52 Weeks of Reading – RVTV



  • Gold:  Franklin County Economic Development Website – LeadPoint Digital

  • Silver:  Roanoke College Website – Roanoke College



  • Gold:  Speaking the Language of Hope – Virginia Tech Carilion School of Medicine

  • Silver:  2021-2022 Annual Report – Institute for Advance Learning & Research


BEST IN SHOW (tactics):  Franklin County Economic Development Website – LeadPoint Digital

Again this year, the Chapter honored the memories of Alison Parker and Adam Ward who were tragically lost in August 2015 with the Adam & Alison Award for Media Excellence.  Chapter members nominated members of the media who exemplified excellence in media reporting.  The winner of the 8th annual Adam & Alison Award for Media Excellence is Patsy Montesinos from WDBJ-7.


Additionally, chapter members were invited to nominate a member for the Shooting Star Award, recognizing the individual who had made the greatest contribution to the advancement of the chapter and the public relations profession over the past year.  The Shooting Star Award was presented to Dr. Stephanie Smith from the Va. Tech School of Communication.


In a continuing tradition, the Blue Ridge Chapter presented a special award in honor of Lin Chaff, a founding member of the Blue Ridge Chapter who was widely respected in the public relations profession.  This award recognizes overall creativity in a tactic or campaign.  All entries were considered for this award.   The winner of the 2023 Lin Chaff Award for Creativity was presented to Roanoke Valley Television (RVTV) for their video entry, Safety Starts With You.



Joining PRSA National and PRSA Blue Ridge represents one of the best investments communication professionals can make in their careers. Membership in a recognized professional association can strengthen your resume, sharpen your skills, expand your contacts and enhance your standing with management or clients.  Join now!

Check out the many benefits PRSA has to offer!

Workshops for continuing

professional skills development

Annual award recognitions

Sharing ideas with your peers

Exclusive online resources

for members

Monthly socials and

networking events

Membership Chair:

Allison Moore -


ADDRESS: PO Box 804, Roanoke, VA 24004

Current president: Hannah Shinault Deuyour  |  TEL: (276) 920-1552  |

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